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Verhaeghe, Tomoiaga, Plazo and Van Neck (2017a, October 23). We have seen the future.... ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/we-have-seen-the-future-
De Ruyck, Ludwig, van Kesteren and Schillewaert (2010a, November 18). How fans become future shapers of an ice-cream brand. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/how-fans-become-future-shapers-of-an-ice-cream-brand